Matthew Groff - AI and Web Engineering Expert & Technical Author
Principal AI Engineer and AI Capability Lead at Umbrage (acquired by Bain & Company), with 10+ years building and scaling products from startup to enterprise. I joined Umbrage when it was <10 employees and helped grow it to 200+ before acquisition.
My Expertise:
• AI Product Engineering: LLM integration, agentic workflows, RAG systems, and production AI deployments
• Full-Stack Development: React/Next.js, Node.js, Python, GraphQL, and modern web architectures
• Technical Leadership: Built AI capabilities from scratch, mentored 8+ data scientists, led 75+ technical interviews annually
Real-World Impact:
• Reduced pharma marketing workflows from 4+ months to minutes using GenAI
• Built enterprise AI assistants for sales automation and developer productivity
• Delivered AI solutions across healthcare, oil & gas, e-commerce, and recruiting
Independent Consulting: Through Groff Dev LLC, I provide AI engineering consulting to startups like NextRep.ai, helping founders design and ship LLM-powered products.
Content & Community: I publish practical AI engineering insights on my blog at groff.dev, covering everything from building MCP servers to optimizing LLM workflows. My tutorials and guides help developers navigate the rapidly evolving AI landscape with real-world, production-ready solutions.
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